Feel Good Kids Sleepwear
Surface Pattern Design
Client: Old Navy
Media: Digital
Year: 2022
As the world wakes up after a long period of restriction and uncertainty, we search for optimism and seek for delightful moments from everyday life. These whimsical illustrations show humans and creatures alike, enjoying Spring scene, even the sucky bits like rainy days by injecting a bit of humorous imagination. Paired with mood boosting colors, the patterns appeal to 'feel good' emotion by connecting us back to nature, offering us a much needed respite from the lingering effects of Covid 19.
The idea of being in nature does not have to be a grandiose thing like going to national parks. It's about simply stepping outside of your house to enjoy being outdoors, observe and celebrate all the new growth Spring has to offer. It's about exploring nature at any where at any point and enjoy the joy of discovery.
Boys Collection.
Sunny Side Up Pattern Illustration
Sunny Side Up Egg
Sunny Side Up Egg Variations, Colorways
Sunny Side UP Egg Heads Only Colorways
Mushroom Umbrella Pattern Illustration
Mushroom Umbrella
Mushroom Umbrella Colorways
Stripes
Stripes Variations & Colorways
Plaids Variations
Plaids Colorways
Mushroom Pattern Illustration
Mushrooms
Mushrooms Colorways
Though there is a separate collection for boys and girls, I want designs to be interchangeable by keeping inclusivity in mind. If a girl likes something from the boys section, she can easily get it with the assurance that the patterns pair nicely together.
Girls Collection.
Raining Flowers Illustration
Raining Flowers
Raining Flowers Detail
Raining Flowers Colorways
Spring Rain Pattern Illustration
Spring Rain
Spring Rain Colorways
Smell Flowers Illustration
Smell Flowers
Smell Flowers Variations & Colorways
Plaids
Stripes Variation & Colorways
Stripe
Stripes Variations & Colorways
Stripes Variation & Colorways
Unisex Collection
Unisex Collection Colorways
Colorful Houses
Sunny Side Up Daisies
Girls Sleepwear Set
Boys Sleepwear Set